Asmir Begovic Playing for Everton

How Betting Sponsorships Are Reshaping Premier League Football

Betting sponsorship in football has always sat in an awkward place. On one side, clubs need commercial income, especially outside the financial comfort of the traditional elite. On the other, football is watched by children, families and millions of supporters who do not necessarily want gambling brands stitched into the fabric of the game. Chelsea’s […]

Chelsea Fans Waving Flags

Why the Game Doesn’t End at 90 Minutes Anymore

The final whistle still matters. It always will. It ends the match, locks in the score, and gives shape to the emotion of the day. But it no longer ends the experience. Modern football has stretched well beyond the old boundaries of kick-off to full-time, and fans know that instinctively now. The game keeps moving […]

Chelsea FC White Flag

Chelsea’s Recent Adventures in Europe

Any Chelsea fan will tell you that life is never dull at Stamford Bridge. Unpredictability has been a common theme for the Blues over the years, but there is one thing that the fans have been able to count on almost every season for quite a while now – and that is European football. Sections […]

Chelsea Stamford Bridge Exterior

Will Enzo Fernandez Still be a Chelsea Player Next Season?

Enzo Fernandez hasn’t quite set the world alight since joining Chelsea on the back of Argentina’s World Cup success. He’s had his moments, his flourishes of brilliance, but he probably falls just short of the world-class bracket. That doesn’t mean he hasn’t become a fan favourite at Stamford Bridge. He’s played his heart out for […]

Chelsea FC Stamford Bridge Interior

Chelsea Owners Signal Their Intent to Stay for the Long Haul

Clearlake Capital has once again confirmed its long-term commitment to Chelsea, effectively putting an end to rumours of a potential sale. The firm have also signalled their readiness to potentially increase its stake, even as Todd Boehly, the current chairman, prepares to step down. Given the huge windfall of cash which comes into the club […]